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Update your go-to-market strategy for the future so your business thrives in the AI age.
Future proof marketing for artificial intelligence
Build a go-to-market strategy that generates revenue
Build sales velocity with a GTM strategy that includes human and AI buyers.
Understand the buyer
Appeal to the human buyer. Map the selling journey. Identify common pain points. Visualize the purchase path. Collect customer insights. Understand the buying team.
Intent of searches
Position as the go-to resource for buyers and chatbots. Define your content creation strategy. Put AI to work for your sales efforts teach chat about your products and servicesAlign sales & marketing
Understand and define TAM & ICP. End the MQL focus. Build process that drives revenue. Optimize your tech stack including your CRM. Increase productivity and return on investment.
What should you define for a successful GTM strategy?
- Market analysis & target audience
- Product positioning & messaging
- Marketing, sales & partnership plan
- Customer support & success
- Measurement & optimization
Humans need answers
Problem definition
Content & web-pages optimized for search engines. Focused on quality content and user intent. Understanding what a chatbot needs to learn and recommend your services.
Problem identification
Learning can’t start until your customer can describe their problem. Customers need to understand how to quantify the problem. Once you can start teaching them about their problem through content, then they can start moving through the funnel.
Quality content
Publish content that solves for search intent, not keywords. Show that you can provide insight and expertise that improve business outcomes.
What to consider in a GTM plan?
AI needs a learning plan
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Unified content strategy
Align on objectives that build brand awareness. Helps AI provide accurate insights. Policies that govern your content creation. Ensure that your message is compelling and relevant.
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Structured accessibility
Ensure digital content is inclusive and user-friendly for all, including those with disabilities. Enhance the effectiveness of chatbots in interpreting and navigating web content.
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Answer engines
Evolve the way you optimize content to shift from traditional keyword optimized content to creating content based on the intent of the queries. Support your products that have complex implementations.
Sitera Consulting empowers businesses facing growth challenges by updating Go-To-Market strategies for the AI era. We help to define control your efforts by identifying your TAM (total addressable market) and defining your ICP (ideal customer profile). From there we help to update your content is optimized for digital success. We tackle the barriers between marketing and sales that hinder revenue growth, promoting a unified approach to organizational goals.
Partnering with Sitera Consulting positions companies to thrive in a rapidly evolving, AI-driven marketplace.