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AI-Driven Growth for Ambitious Brands

Future proof marketing for artificial intelligence

Harness the power of Artificial Intelligence to transform your marketing.

At Sitera, we help B2B companies turn data into decisions, automation into action, and strategies into measurable success.

What we do 

AI-Driven Marketing Strategy

We combine data science with business acumen to craft tailored strategies that deliver results.

Customer Journey Intelligence

Map, measure, and optimize every customer interaction using advanced analytics, machine learning, and deep buyer persona insights.

Revenue Growth Enablement

From lead gen to loyalty, we identify the biggest opportunities hiding in your data and turn them into revenue.

Why Sitera?

  • Expertise in AI, analytics, and buyer-centric go-to-market strategy
  • Proven results in complex, regulated industries like telecom, SaaS, and accessibility tech
  • Content strategies grounded in real buyer behavior and intent
  • Agile, insight-driven engagements designed to accelerate time-to-funnel and conversion

Humans need answers

Illustration of a human head filled with icons symbolizing AI-driven marketing strategies, including SEO, customer journey mapping, and chatbot optimization, representing Sitera Consulting’s expertise in digital transformation.

Problem Definition: Align with Search Intent

Your customers start their journey by searching for answers. We craft SEO-optimized web pages and chatbot-ready content that aligns with user intent, helping search engines and AI tools recommend your solution. Clear problem definition is the first step to visibility and relevance.

Problem Identification: Guide Buyers Early in the Funnel

Before prospects become customers, they need to recognize and articulate their own pain points. Through data-driven content strategy, we help B2B buyers understand, quantify, and explore their challenges — accelerating awareness and funnel progression.

Quality Content: Drive Organic Growth with Authority

Search engines reward content that solves real problems — not content stuffed with keywords. We create high-quality, intent-driven content that demonstrates expertise, builds trust, and improves your search rankings by answering what your audience is truly asking

 

What to consider in a GTM plan?

 

AI needs a learning plan

  • Unified content strategy

    Build a content strategy that supports both brand awareness and AI performance. Align messaging with business goals, create governance policies, and ensure your content is consistent, compelling, and optimized for machine learning models and human users alike.

  • Structured accessibility

    Ensure your digital content is accessible to all users — including those with disabilities — and structured so that AI and chatbots can accurately interpret it. Semantic tagging, clear hierarchy, and inclusive design improve usability and trainability.

  • Content for Answer Engines

    Today’s AI tools and search engines reward intent-driven content. Shift from keyword stuffing to creating content that answers real questions, supports product adoption, and accelerates learning for both users and AI models.

AI needs a learning plan or it will make mistakes

About the founder

 

Carmen Candlin, Founder & Principal Consultant, Sitera Consulting

Carmen Candlin is a strategist, data translator, and go-to-market expert who has spent over 15 years helping B2B companies grow smarter. At Sitera, she combines a deep understanding of AI, analytics, and automation with a sharp focus on buyer personas and real-world decision behavior.

Before founding Sitera, Carmen led sales and marketing strategy for Fortune 500s and high-growth startups alike — with particular experience in highly regulated industries like telecommunications, edtech and accessibility technology. Her superpower? Turning complexity into clarity.

Whether she’s mapping a nuanced customer journey, helping a team operationalize insights, or crafting a GTM plan that resonates with real buyers, Carmen brings curiosity, strategic rigor, and a bias for action to every engagement.

Contact Us

Reach out to us today

  •  info@siteraconsulting.com

  • +1 720-850-2424